Strategic Communications for Measurable Impact

 Brand Aid helps organizations get noticed, earn trust, and drive results. Whether launching a campaign, driving messaing or navigating change, our solutions are tailored to deliver the right outcomes at the right time.

Brand Aid's Founder

Bryan Tritt is a former lawyer with over 15 years of experience in PR, social media, and content marketing. He has led communications for major B2B and B2C brands including TurboTax, Mint, QuickBooks, easyfinancial, easyhome, and Binance. He brings deep experience and understanding of how to implement communications strategies within highly regulated and complex industries and business models.

COMMUNICATIONS STRATEGY

Clear communications plans that deliver key messages across the right platforms to reach the right people.

MEDIA RELATIONS

Strategic outreach that builds strong media relationships and secures positive, high-quality coverage.

SOCIAL MEDIA

Custom digital strategies to grow brand visibility, drive engagement, and promote services.

CONTENT MARKETING

Valuable content that builds trust, boosts search performance, and generates qualified leads.

PUBLIC AFFAIRS

Tactics intended to shape policy and public opinion, targeting government, regulators and other key stakeholders.

STRATEGIC COMMUNICATIONS

Purposeful communication that reaches the right audiences, shapes perception, and drives action.

MEDIA MONITORING

Real-time insights using your preferred tools (Ex: Cision, Meltwater) to track brand mentions, competitors, and trends.

INTERNAL COMMUNICATIONS

From town hall decks to polished newsletters, supporting your employee communications.

EVENT CONTENT

Presentations, videos, and promo materials that bring events to life and keep messaging on brand.

EXECUTIVE COMMUNICATIONS

Amplify leadership voices by crafting compelling messages that inspire employees, and strengthens your brand’s authority.

MEDIA INTERVIEWS

Coaching for media interviews, including message development and Q&A prep. Deliver key points confidently.

CRISIS COMMUNICATIONS

Protect your reputation with pre-planned strategies and real-time support to navigate challenges and rebuild trust.

Looking for a crisis PR consultant? Read about Brand Aid’s framework for managing reputational risk with speed, clarity, and control.

Some businesses still measure their PR output in 2D. Impressions, hits and SOV can help us to understand how earned media channels are performing, but they don’t tell us about how a communications program has contributed to the business’ bottom line. Come budget time, PR pros need a better explanation of how their hard work helped the business achieve its goals.

The growing use of Artificial Intelligence (AI) in business has raised concerns among Canadians. This article, based on a piece originally published in Strategy, explores a recent survey of 600 Canadians, highlighting their worries about AI usage and their willingness to switch to brands that avoid this technology. It also delves into strategies for building consumer trust, emphasizing security, education, transparency, and adherence to recognized standards. Discover insights and practical steps for navigating the complex landscape of AI in business.

Canadians are growing increasingly wary of the use of AI in business sectors like finance, legal, and transportation. A survey by Brand Aid Public Relations Inc. reveals consumer concerns over privacy, security, and reliability when AI like ChatGPT has access to their data. The findings emphasize the need for businesses to enhance transparency and security in AI applications to retain customer trust.