Looking for a crisis PR consultant? Read about Brand Aid’s framework for managing reputational risk with speed, clarity, and control.
Looking for a crisis PR consultant? Read about Brand Aid’s framework for managing reputational risk with speed, clarity, and control.
Some businesses still measure their PR output in 2D. Impressions, hits and SOV can help us to understand how earned media channels are performing, but they don’t tell us about how a communications program has contributed to the business’ bottom line. Come budget time, PR pros need a better explanation of how their hard work helped the business achieve its goals.
The growing use of Artificial Intelligence (AI) in business has raised concerns among Canadians. This article, based on a piece originally published in Strategy, explores a recent survey of 600 Canadians, highlighting their worries about AI usage and their willingness to switch to brands that avoid this technology. It also delves into strategies for building consumer trust, emphasizing security, education, transparency, and adherence to recognized standards. Discover insights and practical steps for navigating the complex landscape of AI in business.
Canadians are growing increasingly wary of the use of AI in business sectors like finance, legal, and transportation. A survey by Brand Aid Public Relations Inc. reveals consumer concerns over privacy, security, and reliability when AI like ChatGPT has access to their data. The findings emphasize the need for businesses to enhance transparency and security in AI applications to retain customer trust.