BrandAid's Approach to Crisis

How we help brands stay calm, clear, and in control. 

Crises move fast. Your team should, too. 

When trouble hits, waiting can make things worse. Guessing can hurt your brand. At Brand Aid PR, we help teams act fast and speak clearly. Our system is simple and flexible and works for companies of any size. Here’s a look at how we guide teams through hard moments — step by step.

1. Act Fast

Before saying anything, we check the facts. We talk to the right people. We pull together a trusted team. Quick, thoughtful action is the first step in getting control.

2. Communication with Internal Stakeholders

People will hear about the problem, but it’s better they hear it from you. 

3. Make Smart Choices

Some crises need a strong public statement. Others call for quiet action. We help you pick the right path, based on risk and who’s watching.

4. External Communications

We help you say the same clear message across all channels: media, blogs, social, and more.

5. Social Media

Monitor for what people are saying and reply when needed. Ensure consistency in messaging. 

6. Measurement for Crisis

Tracking reactions, coverage, and team response shows what worked and what didn’t. This insight makes the next response faster, sharper, and stronger.