The growing use of Artificial Intelligence (AI) in business has raised concerns among Canadians. This article, based on a piece originally published in Strategy, explores a recent survey of 600 Canadians, highlighting their worries about AI usage and their willingness to switch to brands that avoid this technology. It also delves into strategies for building consumer trust, emphasizing security, education, transparency, and adherence to recognized standards. Discover insights and practical steps for navigating the complex landscape of AI in business.